The brief
A brand-new festival with no headliners announced yet and posters that had to go up in six weeks.
The idea
Circle, square, triangle: one shape per day. The posters move from print to screen with a simple motion rule, and the same shapes became the wayfinding on site.
Cobalt#2340FF
Sun#FFC62B
Tomato#FF4D2E
Pink#FF8FC7
The result
Sold out in nine days. The poster series was shortlisted for a national design award.
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